The Seriously Fun Business of Home Brewing
How to use equipment cleaners for home brewing pale ale beer; learn more about how beer is made in this free instructional video.
Expert: Mark Emiley
Bio: Mark Emiley has been homebrewing beer since 1998, with about 140 extract and all-grain batches under his belt, his beers have won numerous awards and his recipes have even been brewed commercially.
Filmmaker: Mark Emiley
Duration : 0:1:24
Part 1: http://www.youtube.com/watch?v=gi4VgGVuB2I
In the second part we finish up the boil, skim the “chocolate” hot break and chill the puppy down . . after we take a detour to some hops! Anyway, enjoy and feel free to help support Ben’s Homebrew, too. Thanks.
Duration : 0:9:47
Here are some questions from the hospitality food and beverage course I’m doing.
I have already answered some, but if they are wrong please correct them =)
THANKYOU!!!
1.What are the different methods of roasting coffee?
There are simple ways of roasting coffee and there are more technical ways, simple ways are pan/stovetop and oven roasting. In between there are home air-poppers and home drum roasters. More technical ways are the many commercial roasters out there.
2.How do you choose the correct grind for the method of brewing?
If the method of brewing is only a short time in the appliance then the coffee should be grinded very finely so that the flavors release quickly. If the coffee spends more time in the appliance, such as a percolator the coffee needs to be a coarser grind so that the flavors don’t release too quickly.
3.How should coffee be stored?
It should be stored in a cool dry place, like wine. Once the package is open it needs to be stored in an air tight container and used as soon as possible.
4.What equipment is used in coffee making?
There are automatic coffee machines that make the whole coffee at the touch of a button and there are many other pieces of equipment used to manually make coffee;
-Coffee bean grinders
-Percolators
-Boiling water units
-Espresso machines
-Milk frothing jugs
-Milk thermometers
-Filters
-Cups and mugs
-Saucers
-Spoons
5.What are the different ways of brewing coffee?
1.Turkish – Grind: pulverized
2.Percolator – Grind: coarse
3.Regular drip – Grind: medium-course
4.Plunger – Grind: medium-course
5.Vacuum – Grind: course
6.Cold-water – Grind: course
7.Espresso – Grind: fine
6.What are the different ways in which coffee is served?
-Black
-White (with milk)
-With cream
-With or without sugar
-Chocolate or cinnamon added
7.What is a scented tea?
8.What is the difference between tea and tea bags?
9.Why is tea brewed?
10. How are milk, lemon and sugar used in tea?
11. How are garnishes used to decorate tea?
12. How should tea be stored?
13. How should tea be served?
14. Why are non-alcoholic drinks gaining in popularity?
15. What fruit and vegetables (fresh, tinned and frozen) does your establishment use?
16. What dairy products are used in non-alcoholic drinks?
17. What cordials and syrups are used in non-alcoholic drinks?
18. What equipment is used to make non-alcoholic drinks?
19. What garnishes are used in your establishment?
20. What glassware is used in your establishment?
21. Why should equipment be kept clean?
22. Why should equipment be maintained correctly?
Two things:
1. Congratulations on being pregnant!
2. Coffee can be stored frozen for a long time. Once open, it can be stored in the refrigerator for months. I know b/c I have been doing this for years.
How to use the equipment needed to home brew pilsner beer; learn more about how beer is made in this free instructional video.
Expert: Mark Emiley
Bio: Mark Emiley has been homebrewing beer since 1998, with about 140 extract and all-grain batches under his belt, his beers have won numerous awards and his recipes have even been brewed commercially.
Filmmaker: Mark Emiley
Duration : 0:2:16
Design Coffee Shop will begin operations in July 2009. Plans also include undertaking a small expansion with 6-8 months of beginning operations."
Brief outline of your business concept:
Design coffee shop is company involved more greatest the originally coffee shop It providing graphic design and marketing communication services. it not provide big business . It just likes a small business
Every day, millions of Americans wanted to sit down and enjoy the smell cup of coffee and lay back & see the background artwork from graphic design artist.
"A person had dreamed to spend more than 50 cents for a cup of coffee. A few years, now they glad to pay $1 to $4 for their cappuccino, mocha latte or vanilla ice blended drink
The specialty-coffee business is growing at a healthy pace.
The completive the Starbucks, The Coffee Bean, Pet’s, Dietrich’s and other major chains serve average quality drinks in establishments that have the same generic design appearance. Indeed, Starbucks and The Coffee Bean are often referred to as "fast food" coffeehouses due to their "cookie cutter" design. Now that Americans’ coffee preferences have broadened and matured, many are asking for more from their design coffee shop
Vision and Mission Statement
The design coffee shop will become the more like small museum. We will serve a perfect product at a very competitve price We will also be a meeting place for graphic design artists and a place for them to show off their work. We will create an atmosphere conducive to creative expression and promote the creative process.
Our primary goals over the next year are:
1. Secure financing for start-up of at least $1,000 for space and equipment.
2. Renovate our space in San Berniorndio.
3. Acquire equipment necessary for business, i.e. coffee pot, cappuccino machines, blenders, etc.
4. Make agreement with coffee distributors, and bakery vendors.
5. Create a cozy, artist friendly environment (i.e. choice of colors, choice of music, decor)
6. Open for business and become the foremost coffeehouse in the area.
MARKET OPPORTUNITY
Ownership
The Design coffee shop is a general partnership between Lisa and Sandy Mason. Each partner is equally financial involvement in operation and management of the shop, each to her own abilities.
Location and Facilities
The Design coffee shop is located in the Old Town section of San Bernardino, California. We currently own the building we will occupy, though painting and renovation are sorely needed.
Products and Services
Description of Products and Services
The Design coffee shop will offer high quality coffee, tea, hot coca, and cappuccino, at a very reasonable price.
we also buy cooking from other store.
Key Features of the Products and Services
All drinks will be made with filtered water and the highest quality ingredients we can get.
Frozen drinks will have caramel or chocolate syrup drizzled in the glass and over the drink. Cappuccino and hot coca will have whipped cream toppings as well as the option for candy sprinkles. Cookies will have the option of a chocolate or caramel dip and sprinkles.
We will offer designer flavored cream and five kinds of sweetener, i.e. sugar, honey, Equal, Splenda, and Sweet-n-Low. Cream and sweetener is at no extra charge.
Production of Products and Services
We will use only filtered water and will brew our coffee in commercial coffeepots that will be thoroughly cleaned between uses.
Future Products and Services
Within the next three to five years we expect to branch out into catering and offer homemade pies, whole or by the slice.
Comparative Advantages in Production
Our low overhead and cheaper pricing will be the key to our success.
Industry Overview
Market Research
There are other businesses that serve only coffee in our Old Town.
Size of the Industry
Nationally, the coffee shop industry is quite large, but in somewhere, there are more. Key Industry
Trends
This industry is booming at the present time, there is a trend toward small cozy places and away from the large generic chain.
Industry Outlook
The coffee business does not show signs of slowing down. With new innovations such as flavorings and additives, it should continue for some time.
Marketing Strategy
Target Markets
Our target market is a artist and writers who need a nice quite cozy place to think and do their work.
Description of Key Competitors
Of the three coffee shops in the area, one is a large chain with a very expensive product, one is really a home-style restaurant, the last one, and our biggest competitor is an antique store with a "tea room".
Analysis of Competitive Position
Our pricing strategy and comfortable atmosphere will be the key to our success. None of the other shops in the area can offer this.
Pricing Strategy
We will offer three sizes of drinks, small $1.00, medium $1.50 and large $2.00.
Our cookies and brownies will sell for $1.00 each
Promotion Strategy
We intend to advertise in the local newspapers and offer a "frequent drinkers club" discount to our best customers. We will also send out ads via direct mail, which will include cents off coupons.
Management and Staffing
Organizational Structure
Our organizational structure will be a simple pyramid style with the owners putting in as much work as the employees. Pyrimid a tall hierarchical structure, in other words, then I would be the boss, with a general manager working as your employee, who has a team, that on its turn supervises the employees. I think I mean a Flat structure (with the owners being “one of the guys”)
Management Team
April and Arlene will share management and supervisory responsibilities equally. Arlene for the morning shift. April for the afternoon shift.
Staffing
We will hire two busboys and two waitresses; these will be recruited from the local high school.
Labor Market Issues
In this area there are many high school students looking for work, part time or full time, we want to fill that need.
Market Risks
The main risk is monetary. The area may not be ready for a place like ours and we may not do a great business.
Implementation Plan
Implementation Activities and Dates
. Complete renovation 2/15/09
Purchase and set up equipment
Interview staff
Hire staff
3. Begin preliminary advertising 2/15/09 (Not yet)
Operate for 1 week unannounced (to get the kinks out, people notice "new" businesses, word of mouth will get out there, be ready)
Notify local newspaper your grand opening will be (no advertising cost, you’ll be swamped!)
4. Purchase and setup equipment 2/15/09 (This is mentioned above.)
5. Open for business 7/1/09
Financial Plan
Balance Sheet
Current Assets:
Building $150,000
5 computer $
Furnishings $5,000 if I go for a good atmosphere, you’ll need more than that probably, unless you get money from the government (you are promoting culture in the end!)
Equipment $1,000
Cash
Arlene $5,000
April $4,500
Accounts Receivable
None
Inventory
Coffee $1,000
Tea $500
Other Assets
Cups $3,000
Total Current Assets
$182,800
Liabilities:
Accounts Payable (monthly)
Water $200
Phone $150
Electric $500
Donut Vendor $1,000
Warehouse Club $1,000
Coffee Distributor $1,000
Wages $5,000
Advertising $1,000
Taxes Payable
Property Taxes $500
Employee Taxes $2,000
Operating Loans Payable
Startup Loan $500
Printer $ 97
Total Liabilities
$12,947 on going per month
Projected Income
March 05
Coffee $6,000
Tea $2,000
Cookies $1,500
Donuts $2,500
Misc. $4,000
Total Income for March
$16,000
Total Projected Net Profit (Cost/Benefit)
$3,150 for March
This would assume 20 pots of coffee sold a day, plus an assortment of other items. This also assumes the market will not increase or decrease due to weather or economics. This would be an average month.
Yes you certainly do .
America’s Children: The Ugly, Unhealthy, and Obese.
Across the United States, American children are a part of the growing number in many health factors. Numerous children are victims of a variety of health problems inflicted by the insufficiency of good nutrition and physical activity. In this new decade, fast, fatty, and sugary, food have become a trend in our society. America’s children are exposed to these foods and unfortunately take part in this diet because their chief providers, parents, present them with this unhealthy diet. Not only do they have an inadequate nutritious diet, they also dearth physical activity in their lives. As parents, they have control over what foods they bring to the household and are the key role models in their children’s lives. Parents should encourage their children to have a nutritious and active lifestyle. Overall, Parents are held responsible for their child’s health.
The amount of families eating fast-food and parents who do not encourage physical activity among their children, is at an all time high. A study made by Katie Bogue, a registered Dietitian found that on average, American families eat out four to five times a week. Another study from Overweight and Physically activity among Children: A Portrait of the States and the Nation 2005 states that a survey that 28.7 percent of children only get less than three days per week of physical activity from ages ten to seventeen, because parents let children spend too much sedentary time. These children do not get enough physical activity due to the lack of parents encouraging physical activity. This reveals a parent’s absent responsibility over their children‘s
health. They apparently are not awake by the fact that their children’s health is possibly at risk. Irresponsible parents need to get out of their deep sleep and be aware of the negative health aspects affecting their children.
Parents can pursue simple steps to prevent their children from eating unhealthy foods and encourage them to eat nutritious foods. First of all, parents can eliminate fast food, and replacing it with fresh homemade meals. A family in Valparaiso, Indianapolis, the Olson family saves about $10 to $15 dollars per meal by eating home cooked meals compared to purchasing food at fast-food restaurants. If eating out is a frequent, parents could chose healthier options at fast-food restaurants. For instance, McDonald’s offers healthy food options including salads, brewed tea, and yogurt parfaits for just $1.00 each. Parents could also purchase healthier food choices by eliminating unhealthy ones, such as ditching the Oreos and buying the 100 calorie-packs by Nabisco. Parents could also purchase a variety of fruits and vegetables, if money is an issue, frozen vegetables and fruits are much cheaper and provide equal nutrients. Buying whole-grain breads, low or non-fat yogurt, and diet soda all contribute highly to a healthier lifestyle. As their main providers for nutrition, parents can make simple changes towards their health for them and their family.
Due to the absence of physical activity in overweight and obese children, parents can inspire their children to be active. Because parents are significant role models in their children’s lives, they too need to be physically active with their children. Parents can play sports or other activities such as soccer, flag football, hide-and-go-seek, tag, bicycling and various forms of physical activity for all ages of children. Parents can even take their children out for walks around their neighborhood, or go jogging with their older children. Parents can even take the whole
family to a local city swimming pool during the summer. There are countless ways for parents and children to be physically active. Having physically active parents enhances a child’s motivation to be active themselves.
Parents are not always to blame when their children are either overweight or obese. Parents do supply moderately healthy foods and execute moderate physically activity upon their children may still be overweight or obese. Reasons for this is related to other major health factors as well. A child may have hypothyroidism, a condition in which a person has a deficiency of the thyroid hormone and is caused by an iodine deficiency, or sporadic inheritance. When someone is diagnosed with hypothyroidism, a person may experience weight gain and even become obese when this condition is handled correctly. However, hypothyroidism can be treated with medication such as Levothyroxine, which is a oral supplementation. It does not matter what factors a child has, virtually all are treatable and it is capable to treat obesity in children with these health problems.
Overall, parents are held responsible for their children’s health. While some children are diagnosed with health problems such as hypothyroidism, there is treatment and it is up to the parents to deal with their child’s
I know it is long, and some of you wont care, but those that do take the time to read, please write as much as you can on what i can change, or fix 
Good essay, nice use of statistics and studies. I can’t say much except maybe you should look further into the other reasons behind obesity, as in not pre-exisiting health conditions or the familt. Responsibility of marketers? Busy lifestyle? Pressure on children to grow up faster (there have been studies to show that children are growing up faster than ever before) all of these things could be factors, and i’m sure there are more.
What is your essay attempting to address? Knowing this would help people make more accurate and informed criticisms of your work. Also, the essay isn’t that long! People are just too lazy to read!
I have bought about 5 different home brew kits from my local supplier and they(the beer) all turn out with the same taste. Why?
The recipes that come with kits are always on the bland/generic side.
What you need to do is get recipes for various styles of beer. Ales, Porters, Lagers, Pilsners etc.
You have to experiment a bit and find the ones that you like. Once you change the style of beer it will all taste very different.
For example, a dark Porter is going to turn out very different than a light Pilsner etc. Ales can be made with all kinds of different flavorings etc.
How to upgrade the equipment needed to home brew your own barley wine; learn about making wine in this free instructional video.
Expert: Mark Emiley
Bio: Mark Emiley has been homebrewing beer since 1998, with about 140 extract and all-grain batches under his belt, his beers have won numerous awards and his recipes have even been brewed commercially.
Filmmaker: Mark Emiley
Duration : 0:1:39
A lot of new brewers study up and get as far as brewing a batch of beer and freak out when it comes time to bottle it. I hope to explain some of the little details here.
Duration : 0:6:3
nofx live at bizarre 96